CHI Ionic Color Illuminate Shampoo - # Platinum Blonde 739ml/25oz

CHI Ionic Color Illuminate Shampoo - Platinum Blonde is a 90% natural, color-safe formula designed for colored hair. It illuminates and deposits color to help maintain salon-fresh platinum tones on both natural and color-treated hair.

Key Features

• Size: 739 ml / 25 oz
• Shade: Platinum Blonde
• Formulation: Silk Amino Complex with ceramic amino acids & silk for deep cuticle penetration
• Color Deposit & Moisture: delivers color while nourishing strands
• Color Preservation: maintains color balance in one step
• Custom Shades: intermix colors for endless possibilities
• Usage: weekly or daily depending on desired results
• Clean Formula: sulfate-free, paraben-free & gluten-free

Performance / Benefits

The shampoo helps keep color vibrant and salon-fresh by depositing pigment and delivering moisture to the hair cuticle, helping prevent dullness between color appointments. The Silk Amino Complex nourishes from within, promoting smoothness and shine without stripping color. Because you can intermix with other CHI Ionic Color Illuminate shades, you can tailor platinum tones to your preferences and achieve consistent results week after week.