{"product_id":"wella-system-professional-silver-blond-shampoo-250ml","title":"Wella System Professional Silver Blond Shampoo 250ml","description":"\u003cdiv\u003e\n\u003cp\u003eMeet the professional-grade toning solution for blonde, silver, and gray hair: Wella System Professional Reverse Silver Blond Shampoo in a convenient 250 ml bottle. Crafted to counteract brassiness and yellow undertones, this shampoo delivers cooler, salon-finished tones between visits while gently cleansing your hair.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eBrassiness control with violet-toning pigments\u003c\/strong\u003e: Neutralizes warm yellow and orange hues to reveal a cooler, more vibrant blonde or silver shade.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eColor-smart cleansing\u003c\/strong\u003e: Specifically formulated to be gentle on color-treated hair, helping preserve your haircut’s brightness and shine without stripping moisture.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eBalanced, salon-ready results\u003c\/strong\u003e: Supports a smooth, soft feel with enhanced manageability, so you can enjoy a polished look every day.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVersatile for multiple blondes and grays\u003c\/strong\u003e: Ideal for platinum, ash blondes, balayaged tones, and silver-gray locks, keeping them luminous and fresh.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eWhy choose this for your routine\u003c\/h3\u003e\n\u003cp\u003eIf you’re maintaining bountiful blonde highlights, cool ash tones, or shimmering silver strands, this shampoo becomes a crucial step in your regimen. The Reverse Silver formula is designed to sit between salon visits—helping you extend the life of your color while preventing brassiness from creeping back. It’s a practical, everyday solution for anyone aiming for consistent, professional-looking tone at home.\u003c\/p\u003e \u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e \u003cli\u003eApply to wet hair and massage into a rich lather from roots to ends.\u003c\/li\u003e \u003cli\u003eLeave on for 1–3 minutes depending on the desired level of toning.\u003c\/li\u003e \u003cli\u003eRinse thoroughly. For best results, follow with a System Professional conditioner or color-protecting mask.\u003c\/li\u003e\n\u003c\/ol\u003e \u003ch3\u003eWho it's ideal for\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone with blonde, highlighted, or silver\/gray hair looking to \u003cem\u003emaintain cool tones\u003c\/em\u003e and minimize yellowing between salon visits. Great for platinum blondes, ash blondes, and natural or color-treated silver strands seeking a refined, bronze-free finish.\u003c\/p\u003e \u003ch3\u003ePractical tips and pairings\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eUse 1–2 times per week or as needed to refresh tone between washes.\u003c\/li\u003e \u003cli\u003ePair with aSystem Professional conditioner or mask to lock in moisture and prolong color brilliance.\u003c\/li\u003e \u003cli\u003eIf you notice over-toning (unnaturally cool or violet tint), alternate with your regular cleansing routine to rebalance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":46493135634594,"sku":"426243","price":317.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/8005610581408_qogita_LRG.jpg?v=1768872450","url":"https:\/\/se.europacosmetica.com\/products\/wella-system-professional-silver-blond-shampoo-250ml","provider":"Europa Cosmetica","version":"1.0","type":"link"}